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drupa article: Essentials of Print - Packaging in the e-commerce world
Issued dateˇG2019/10/2
SourceˇGdrupa
Anja Roehrle, Marketing & Communication Manager at DS Smith, says: "Digital pre-print opens a new era for brand protection and brand activation in e-commerce. Smart, digitally printed corrugated cardboard packaging solutions inform, entertain and network the shopper. They warn of product counterfeiting and guarantee transparency in shipment and traceability. All this is now possible not only for short, but also for medium and long print runs. Hence, there is almost a paradox: that of individualised mass production.”

 

 
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