Jointly organized by The Hong Kong Printers Association and Hong Kong Publishing Federation under the sponsorship by the Cultural and Creative Industries Development Agency (CCIDA), the “Soaring Creativity - Hong Kong Pavilion” aims to showcase the creativity and achievements of Hong Kong's publishing and printing industry to the world. The project has set up “Hong Kong Pavilion” for the eleventh time at Frankfurt Book Fair (FBF) from 16 to 20 October 2024, with Hong Kong Economic and Trade Office in Berlin as the supporting organization.

This year, more than 70 Hong Kong publishers, printers and electronic publishers participate in the “Hong Kong Pavilion” at FBF, showcasing over 900 excellent publications, print works, and multimedia publications in four exhibition areas, namely “Industrial Zone”, “Corporate Zone”, “Recognition & Achievement Zone” and “Creative Corner”.

The officiating guests of the Launch Cocktail Party included Mr Zhao Haiyun, Deputy Director from the General Administration of Press and Publication of P.R.C., Ms Jenny Szeto, Director of Hong Kong Economic and Trade Office in Berlin, Ms Claudia Kaiser, Vice President of Frankfurter Buchmesse, Mr Matthew Yum, Chairman of “Soaring Creativity – Hong Kong Pavilion 2024” Organizing Committee, and Ms Emily Yan, Chairlady of “Hong Kong Pavilion”.

Speaking at the Kick-off Ceremony, Mr Matthew Yum expressed gratitude to CCIDA for the sponsorship and to all the exhibitors and the supporting organization for their support. He remarked that “Hong Kong Pavilion” acts as an effective online and offline platform for Hong Kong publishers and printers to showcase their excellent publications, print works and electronic books to the world under the theme “Hong Kong Our Narrative. Following the opening remarks, there was a kick-off ceremony at which words including “Printing”, “Publishing”, “Innovation”, “Heritage” and “Creativity” were revealed to symbolize how these values together form the key elements of Hong Kong Pavilion.

For this year’s “Hong Kong Pavilion” at FBF, three speakers from the publishing and printing industry are invited to host three sharing sessions on 17 October and 18 Octobers respectively. The speakers are Ms Alice Yeung, Administration Director of Golden Cup Printing Co., Ltd., Ms Crystal Lam, founder of Inscie HK, radio host, author and promoter of Hong Kong popular science, and Dr Irene Lok, Bye Fellow at University of Cambridge.

More details of the “Hong Kong Pavilion” at FBF 2024 are available on the official website of “Soaring Creativity – Hong Kong Pavilion” at: https://www.bookfairhkpavilion.com .